The much-awaited third installment of the popular horror-comedy franchise, ‘Bhool Bhulaiyaa 3‘, is all set to hit screens this Diwali. Now, as per the latest report by Pinkvilla, the makers locked a big non-theatrical deal for ‘Bhool Bhulaiyaa 3’, the biggest till date for the franchise, as well as Kartik Aaryan.
The report stated that the digital, satellite, and music rights of ‘Bhool Bhulaiyaa 3’ have been sold to major platforms for a total of Rs 135 crore.Netflix acquired the digital rights for a significant amount, driven by the success of Bhool Bhulaiyaa 2, while the satellite rights were secured by Sony Network.
The report also revealed that the music rights, managed internally by T-Series, are expected to bring substantial profits, with the album featuring four super-hit songs.
Meanwhile, the ‘Bhool Bhulaiyaa 3’ team has recovered a significant portion of their budget through the pre-sale of non-theatrical rights. It was explained that Anees Bazmee and Bhushan Kumar have spared no effort in producing the horror comedy on a grand scale. With a production budget of Rs 150 crore, excluding print and publicity, a substantial amount has already been recouped through these back-end deals.
