Deepika Padukone’s personal care startup plans to raise Rs 50 crore: Report | Hindi Movie News Filmymeet

Actress Deepika Padukone was recently seen flaunting her baby bump in a bright yellow long gown while launching her personal and skincare products in the city. While making the brand available offline, the actress spoke about her journey into entrepreneurship.
Now, Deepika’s direct-to-consumer (D2C) personal care startup, 82°E, is planning to raise Rs 50 crore (around $6 million) from both new and existing investors.According to a regulatory filing with the Registrar of Companies, the company’s shareholders have approved the resolution to raise this capital.
Recently, Entrackr reported that Padukone’s venture firm, Ka Enterprises, will join other investors in a new funding round. Ka Enterprises has backed many successful startups in the past. The new funds will be used to help the company grow and expand, according to the filings.

Founded in 2021 by Deepika Padukone and Jigar Shah, the Mumbai-based brand offers a wide range of skincare products for both men and women. In December 2022, the company raised $7.5 million in a funding round led by DSG Consumer Partners and Ideo Ventures, along with Deepika’s firm. According to Tracxn data, the startup made Rs 10.4 crore in revenue from operations in FY23, its first full year in business.

India is witnessing a lot of celebrity-led brands, particularly in the beauty and fashion sectors. Several top Bollywood stars, including Katrina Kaif, Priyanka Chopra, Alia Bhatt, Kriti Sanon, and Anushka Sharma, have launched their own brands.