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Filmmaker Anil Sharma expressed his concerns about the challenging times facing the film industry and commented on the ongoing debate surrounding actors’ entourage fees.
Sharma in his latest statement, emphasized that the current trend of stars demanding hefty fees for their entourage is ‘unwarranted’, particularly when movies are struggling to draw audiences.Talking to Hindustan Times, Anil criticised actors for raising their fees at a time when their films are not performing well in theatres. He said that actors don’t have the same value anymore that people would come to see them.
According to the director, only a few actors still have the power to attract audiences to theaters, while most others have audiences arriving to theatres only out of necessity. He recalled the days when stars like Dharmendra could sell out tickets a week in advance. However, such box office trends are rarely seen today.
Anil added that the audience is not drawn to movies anymore, stating that they watch only 2 out of 25 films out of necessity. When released on OTT platforms, there is no indication whether the film is a flop or a hit.
He also criticised the current Gen Z actors for their focus on social media, suggesting this preoccupation is contributing to the industry’s decline. He pointed out that these actors are mostly earning through Instagram or advertisements, with cinema offering them minimal rewards as audiences aren’t turning up. “It is the bitter truth,” he remarked.
Sharma in his latest statement, emphasized that the current trend of stars demanding hefty fees for their entourage is ‘unwarranted’, particularly when movies are struggling to draw audiences.Talking to Hindustan Times, Anil criticised actors for raising their fees at a time when their films are not performing well in theatres. He said that actors don’t have the same value anymore that people would come to see them.
According to the director, only a few actors still have the power to attract audiences to theaters, while most others have audiences arriving to theatres only out of necessity. He recalled the days when stars like Dharmendra could sell out tickets a week in advance. However, such box office trends are rarely seen today.
Anil added that the audience is not drawn to movies anymore, stating that they watch only 2 out of 25 films out of necessity. When released on OTT platforms, there is no indication whether the film is a flop or a hit.
He also criticised the current Gen Z actors for their focus on social media, suggesting this preoccupation is contributing to the industry’s decline. He pointed out that these actors are mostly earning through Instagram or advertisements, with cinema offering them minimal rewards as audiences aren’t turning up. “It is the bitter truth,” he remarked.
