Home Blog Rajkummar Rao dislikes the idea of becoming a brand like Shah Rukh Khan: ‘I don’t want to be in that trap…’ | Hindi Movie News Filmymeet

Rajkummar Rao dislikes the idea of becoming a brand like Shah Rukh Khan: ‘I don’t want to be in that trap…’ | Hindi Movie News Filmymeet

by Arun Kumar
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Rajkummar Rao dislikes the idea of becoming a brand like Shah Rukh Khan: 'I don’t want to be in that trap...' | Hindi Movie News Filmymeet

Rajkummar Rao’s latest film, ‘Stree 2‘, has been a huge success, earning over Rs 450 crore globally. Recently, the actor shared that he isn’t focused on creating a brand image like big stars such as Shah Rukh Khan. Instead, he prefers to keep his audience guessing with unexpected performances.
In a recent interview, he explained that rather than sticking to the same style, he aims to surprise his fans.On Raj Shamani’s podcast, the topic of SRK’s dedication to living up to his fans’ expectations came up. “Shah Rukh Khan is always there for women and the people in his life… His giving nature… That kind of clarity works. Maybe he’s like this in real life, but maybe it’s also important to be a little strategic about how you appear in public,” the host said, and asked Rajkummar, “Do you think that’s for you?”

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The host discussed SRK’s commitment to meeting his fans’ expectations and how King Khan is known for being supportive of women and those close to him. He also noted that this clear and thoughtful image might be both genuine and strategically crafted for the public. He then asked Rajkummar Rao if he felt the same approach would suit him.

Rajkummar responded that he views acting as an art form rather than a business. He emphasized that he doesn’t see himself as a brand or product, but as a human being who experiences and recreates emotions. For him, acting is an internal process focused on creativity and surprising both his audience and himself. “If it’s an art form, why am I turning myself into a brand? I’m not a product,” he stated.
The ‘Mr & Mrs Mahi’ actor admitted that he doesn’t plan far ahead and acknowledged that this approach might be flawed. The host noted that major stars often have a word uniquely associated with them, like “Shah Rukh Khan equals love,” and asked Rajkummar what word he’d choose for himself. Rajkummar responded that he hadn’t considered it, but he didn’t want to be trapped by such labels. “I don’t want to be in that trap. I don’t want to be a slave to that… I’m an actor,” Rao emphasized. He further added that as an actor, he needs to be versatile, like a chameleon, constantly changing and adapting.

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